Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review

Melaku Alemu; Shimels Zewdie

Volume 8, Issue 10 , October 2021, , Pages 756-781

  To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions ...  Read More

Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores

Grace Wambui Kiboro; Evanson Mwangi Karanja

Volume 2, Issue 8 , August 2015, , Pages 872-881

  Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores ...  Read More