Evaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event

Dhouka Oueldoubey; Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, , Pages 381-393

  Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behavioral responses. The present survey targets the study ...  Read More