Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Management
Brand Gender in the Global Smartphone Market and Relationship with Customer Loyalty and Brand Equity in Iran

Samira Sadat Ebnerasoul; Seyed Jalal Moosavi Bazargan

Volume 11, Issue 1 , January 2024, , Pages 38-61

https://doi.org/10.5281/zenodo.10808990

Abstract
  This research aims to investigate whether smartphone brands have gender from the perspective of Iranian users and examine the relationship between different genders of smartphones and brand equity with mediating role of customer loyalty. This is a quantitative study that uses inferential statistics to ...  Read More

Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry

Mahin Rashki Ghaleno; Mehdi Rabbi Zavareh; Elham Bahrami

Volume 3, Issue 3 , March 2016, , Pages 185-201

Abstract
  According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the insurance company. One of these is ‘brand ...  Read More