Management
Umair Tufail; Sohail Anwar
Abstract
The aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e. pre-purchase and transaction related services are discussed in the electronics purchase process. Population of this study is the customers ...
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The aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e. pre-purchase and transaction related services are discussed in the electronics purchase process. Population of this study is the customers who made online transactions in electronics. A structured questionnaire was floated to 250 respondents and 150 emails were sent to the respondents in order to get primary data. Smart PLS and partial least square were used to estimate our model. Both transactional services and pre-purchase services are the major factors of navigation experiences and navigation experience affects the attitude to the web which ultimately affects the purchase intention. Pre-purchase services are not directly affecting the consumer attitudes during the online transactions process but improved navigation experience changes the consumer attitudes during the process. All the data analyzed was obtained from electronics industry of Pakistan.
Ataul Karim Patwary; Abdul Alem Mohammed; Abdulmalek H.A Hazbar; Nor Syahirah Binti Nor Kamal
Volume 5, Issue 7 , July 2018, , Pages 482-497
Abstract
The aim of this study is to investigate the influencing factor on consumers’ intentions towards purchasing Islamic hotel service. It also investigates the moderating influence of religiosity on these relationships. Data collected using the survey method and 200 usable questionnaires were received ...
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The aim of this study is to investigate the influencing factor on consumers’ intentions towards purchasing Islamic hotel service. It also investigates the moderating influence of religiosity on these relationships. Data collected using the survey method and 200 usable questionnaires were received from respondents. Regression analysis was conducted to test the hypothesis. The results show a positive and significant relationship between halal awareness, norms and attitude. It also shows that there are non-significant relationships between brand image and price and consumers ‘intentions toward purchasing Islamic hotel service. The study indicates that religiosity has a moderating effect on the relationships between the factors (halal awareness and subjective norms) and consumers’ intentions towards purchasing Islamic hotel service. By understanding the relationship among the constructs in the research model, hotel managers could improve consumer intention. They can focus on the halal awareness, subjective norm and religiosity in their marketing activities.
Yenny Rahmawati; L Liswandi
Volume 5, Issue 4 , April 2018, , Pages 260-271
Abstract
The objective of this research is to identify the correlation between Information Availability/Content, Ease of Use, Privacy/Security, Graphic Style, Reliability/ Fulfillment towards one dependent variable (Purchase Intention). In this research, data were collected through questionnaire to 120 respondents ...
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The objective of this research is to identify the correlation between Information Availability/Content, Ease of Use, Privacy/Security, Graphic Style, Reliability/ Fulfillment towards one dependent variable (Purchase Intention). In this research, data were collected through questionnaire to 120 respondents using purposive sampling method for people who live in Jakarta. Data analysis technique used in this study is multiple linear regression. The result indicates that Information Availability/Content (X1) has no significant influence towards Purchase Intention by using smartphone in Tokopedia. The variables Ease of Use/Usability (X2), Privacy/Security (X3), Graphic Style (X4), Reliability/ Fulfillment (X5) have positive significant influence to the Purchase Intention. Then, through the F- test, the five dimensions of E-service Quality have simultaneously significant influence toward Purchase Intention. The predictive ability of these five variables towards Purchase Intention in this study is 63.8% while the remaining is affected by other factors that are not included in this research.
