Assessment of Extended E-S-Qual Model in an M-Commerce Setting

Omkar Dastane; Muhammad Ifwan Bin Md Jalal; Karthik Selvaraj

Volume 5, Issue 12 , December 2018, , Pages 923-954

  The research goal is to fill the current research gap by determining the service factors that influence M-commerce Apps customer satisfaction and loyalty in Malaysia by adopting e-service quality (e-SQ) model and relationship quality theories in the context of mobile commerce apps. A framework proposed ...  Read More

Brand Loyalty in Sportswear in Iran

Rahil Khoei

Volume 1, Issue 1 , August 2014, , Pages 52-80

  This paper reports the results of brand loyalty and brand personality of 345 accepted questionnaires from 370 answered questionnaire by tourist in Kish Island that is the most tourism city in Iran so that can be expand the research to all over the Iran. This paper explores brand loyalty and brand personality ...  Read More