Geoffrey Bentum-Micah; Wenxin Wang; Moses A. Ameyaw; Zhiqiang Ma; Victor Bondzie-Micah
Volume 7, Issue 4 , April 2020, , Pages 173-188
Abstract
The healthcare industry in developing nations has chronicled high development rate in our current dispensation. This study sought to identify the most critical factors in hospitals related service delivery quality that will drive loyalty and hence ensure the survival and success of the hospital in the ...
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The healthcare industry in developing nations has chronicled high development rate in our current dispensation. This study sought to identify the most critical factors in hospitals related service delivery quality that will drive loyalty and hence ensure the survival and success of the hospital in the future; it ideally tested if the satisfaction of a patient had any role to play in such relationship. This study was conducted using data from (562) patients who received services from (4) four major but different private hospitals in Ghana. The five Service Quality dimensions; Tangibility, reliability, responsiveness, assurance and empathy, patient satisfaction and loyalty to the hospital were the variables well-thought-out for this study. A path analysis was done utilizing SmartPLS V3.2.8; a second-generation multivariate data analysis method (PLS-SEM) in order to compute path coefficients, direct and indirect effects of the variables on patient's satisfaction and also loyalty to the hospital. The study prompted that empathy, responsiveness and tangibility (not assurance and reliability) impact patients’ satisfaction and patient's satisfaction is directly related to patients’ loyalty to the hospital/clinic.
Geoffrey Bentum-Micah; Wenxin Wang; Moses A. Ameyaw; Zhiqiang Ma; Victor Bondzie-Micah
Volume 7, Issue 2 , February 2020, , Pages 86-101
Abstract
The healthcare industry in developing nations has recorded high progress rate in recent years, leading an initiative varied studies into the examination of patients’ comparative and varied views with regards to private healthcare providers service delivery. This study objectively focused on the ...
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The healthcare industry in developing nations has recorded high progress rate in recent years, leading an initiative varied studies into the examination of patients’ comparative and varied views with regards to private healthcare providers service delivery. This study objectively focused on the hospital’s service quality, and patients’ satisfaction as a predictor and collective impact or on patient’s loyalty; it attempted to draw a distinctive border amongst quality of service and satisfaction of the patient, one with more effect size and predictive relevance to drive greater loyalty amongst the patients in a private healthcare delivery setting. A total of 562 patients recruited, participated in a cross-sectional survey with a questionnaire as the main and only data collection tool from four major private hospitals in Ghana. A path and linear regression analysis of the data was performed through SPSS 23 and Smart PLS version 3 in order to compute path coefficients, direct and indirect impacts of the factors; service quality and patient's satisfaction on patient’s loyalty to the hospital. The study suggested that both clientele perceived service quality and patient satisfaction significantly influence patient loyalty. However, patient satisfaction with service delivery had a better predictive relevance and effect size than the quality of the service on patient loyalty in this study.
Hema Raviadaran; Omkar Dastane; Muhamad Yusnorizam Ma’arif; Nurhizam Safie Mohd Satar
Volume 6, Issue 10 , October 2019, , Pages 709-730
Abstract
Banking, a demand-driven industry is vastly growing to date by consistently expanding its client network via internet banking. The rendered service quality by banks has nevertheless been the essential tool for attracting prospective customers. Although, impact of service quality on satisfaction and patronage ...
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Banking, a demand-driven industry is vastly growing to date by consistently expanding its client network via internet banking. The rendered service quality by banks has nevertheless been the essential tool for attracting prospective customers. Although, impact of service quality on satisfaction and patronage is well researched, investigating the same for internet banking and in Malaysian context is a definite research gap. This study is conducted to see the impact of service quality on the adoption of internet banking and then to identify if the service quality dimensions of reliability, responsiveness, communication, access and security leads to customer satisfaction and subsequently leads to patronage in Malaysia. The data is gathered from 202 bank customers using judgmental sampling through two sets of questionnaires viz. User of Internet Banking and Non-User of Internet Banking. Based on the determined results produced using SPSS 20 indications were obtained that the customers place great emphasis towards the service quality dimension of security and accessibility of internet banking respectively. The service quality has been found to significantly influence the adoption of internet banking in Malaysia. Service quality aspects, specially access and security, impact satisfaction and satisfaction impacts patronage, therefore, in accelerating the adoption rate, the banks should further enhance their offering in internet banking and concurrently provide a more efficient and easy to user interface.
Courage Simon Kofi Dogbe; Wisdom Wise Kwabla Pomegbe; Sampson Ato Sarsah; Charles Oduro Acheampong Otoo
Volume 6, Issue 4 , April 2019, , Pages 313-346
Abstract
The study assessed the effects of individual’s cultural orientation on perceived service quality in the hospitality industry. The study focused on nine (9) rated hotels (3 to 5-star rating) in Ghana. In all, 676 clients were selected from these hotels within a period of 3 months. The dimensions ...
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The study assessed the effects of individual’s cultural orientation on perceived service quality in the hospitality industry. The study focused on nine (9) rated hotels (3 to 5-star rating) in Ghana. In all, 676 clients were selected from these hotels within a period of 3 months. The dimensions of Hofstede’s model were used in measuring individual’s cultural orientation, whiles SERVQUAL model was also used in measuring perceived service quality. Confirmatory Factor Analysis was run to check for the validity and reliability of the measurement instrument. The study concludes that, low power distance cultural orientation had a positive effect on all the dimensions of perceived service quality of high rated hotels. Low uncertainty avoidance had a positive effect on perceived service assurance, tangibility and responsiveness. It also had a negative effect on perceived service empathy. Low uncertainty avoidance however had no significant effect on perceived service reliability. Individualism cultural orientation had a negative effect on perceived service assurance, reliability, empathy and tangibility of rated hotels. It however had no significant effect on perceived responsiveness. Femininity had a positive effect on perceived assurance and service reliability. For perceived service empathy, tangibility and responsiveness, femininity however, had a negative effect. Finally, short-term cultural orientation also had a positive effect on all the dimensions of perceived service quality.
Rita Bendaravičienė; Beatričė Vilkytė
Volume 6, Issue 2 , January and February 2019, , Pages 113-128
Abstract
As the needs and expectations of customers for the quality of products and services grow, companies are constantly faced with challenges in order to remain on the market, build customer loyalty and to be competitive. Companies, operating in a fashion industry encounter an extremely dynamic business environment ...
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As the needs and expectations of customers for the quality of products and services grow, companies are constantly faced with challenges in order to remain on the market, build customer loyalty and to be competitive. Companies, operating in a fashion industry encounter an extremely dynamic business environment – continuously changing and renewing the product range makes it even more difficult to retain customers. In this case, the efforts of the company and every employee to understand customer expectations and to provide a positive purchasing experience becomes a must. Therefore, it becomes crucial for fashion retailers to continuously measure customer satisfaction with the service quality, identify factors that affect customer satisfaction and, accordingly, to look for opportunities for improvement. SERVQUAL methodological approach and, the specifically five-dimensional model of Assurance, Reliability, Tangibility, Empathy, and Responsiveness was applied measuring customer satisfaction with the service quality of international fashion chain stores in Lithuania. Research revealed the typical demographic and psychographic profile of fashion chain customer and most important factors, affecting customer satisfaction, i.e. the knowledge, and skills of the employees (Assurance dimension), as well as the physical factors related to the interior, layout and pleasant appearance of the employees (Tangibles dimension).
Seyed Hossein Siadat; Sara Shafahi
Volume 4, Issue 4 , April 2017, , Pages 367-378
Abstract
Today’s organizations need to promote profitability, reduce costs, increase market share, increase customers’ satisfaction and other cases that cause to increase validity and create value and meet organizational strategy, while reducing risks and costs in order to gain values and innovation ...
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Today’s organizations need to promote profitability, reduce costs, increase market share, increase customers’ satisfaction and other cases that cause to increase validity and create value and meet organizational strategy, while reducing risks and costs in order to gain values and innovation for the organization. In this research, we aim to measure customer’s perspective from quality of provided services through mobile customer relation management. In this regards, we evaluate banking informatics corporations based on SERVQUAL model that use fivefold dimensions of quality of services. The goal of this research is to identify variables effective on customer relation management through mobile phone and its output variables and provide a model based on these variables. Hence, MCRM has been measured with effect of independent variables on outputs on study case of bank informatics organization (as a provider) and bank (as a customer). Questionnaires were used for data gathering from customers. The results showed that banks have found physical dimension and guarantee are closer to their expectations rather than other dimensions of quality, while dimension of accountability is far from their expectations. The correlation analysis between dimensions depicted that there was maximum correlation between dimensions of accountability and physical dimension, while there was minimum correlation between dimensions of empathy and capability of trusts. With respect to perceptions, there was maximum correlation between dimensions of guarantee and accountability, while minimum correlation was between accountability and trust capability.
Omkar Dastane; Intan Fazlin
Volume 4, Issue 4 , April 2017, , Pages 379-400
Abstract
It is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction ...
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It is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction and in turn leading to customer retention. With changing perceptions, preferences and markets, we find a need to reinvestigate what are the key factors of customer satisfaction affecting customer retention in Malaysian fast food industry. Product quality, service quality, prices, facility and emotional factor are selected as factors of customer satisfaction (independent variables) based on extensive literature review. The research uses primary data collected from 180 Malaysian fast food customers using a multi-factor questionnaire with a Likert-scale from 1 to 5. To ensure reliability and validity the questionnaire was checked by Cronbach’s Alpha and principal components analysis was carried out. Correlation and regression analysis is conducted using SPSS 21 to identify influence and impact of selected factors on customer retention. Descriptive statistics show that the most significant key factor of customer satisfaction is emotional factor followed by store facility, service quality and prices and the lease poor is product quality. Emotional factor and facility plays important role in customer satisfaction that ensures customer retention in Malaysian fast food industry.
Qaisar Iqbal; Basheer Ahmad; Adeel Nasim
Volume 3, Issue 12 , December 2016, , Pages 822-836
Abstract
This study explores moderating role of branch managers as gender on the service quality and customer’s loyalty in Private Banks of Pakistan. This study seeks additional insights through comparison of the strength of influence of gender as male and female. Data was collected using convenient sampling ...
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This study explores moderating role of branch managers as gender on the service quality and customer’s loyalty in Private Banks of Pakistan. This study seeks additional insights through comparison of the strength of influence of gender as male and female. Data was collected using convenient sampling technique from 175 respondents of two large private banks through self-administered questionnaire. Statistical software package for social sciences was employed for data analysis Regression analysis and Andrew Hayes methodology of moderation has been used to analyze data. Response rate in this study was 87.50%.there is significant relationship of service quality with customer’s loyalty. Gender moderates the association of service quality and customer’s loyalty. But, impact of male gender is higher than female as moderator on relationship of service quality and customer’s loyalty. Male branch managers moderate the association of service quality and customer’s loyalty. There is non-significant impact of female branch managers on the relationship of service quality and customer’s loyalty. This study will help the management of banks to assess and improve level of service quality in retail banking in order to retain existing customers, grasp new customers and enhance their loyalty.
Qaisar Iqbal; Siti Hasnah Binti Hassan
Volume 3, Issue 9 , September 2016, , Pages 473-485
Abstract
The aim of this study is to determine mean comparison and identify similarities for all five dimensions of service quality between public hospitals in London city, UK and private hospitals in Attock city of Pakistan on the basis of patient’s perception. Data was collected from patients through ...
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The aim of this study is to determine mean comparison and identify similarities for all five dimensions of service quality between public hospitals in London city, UK and private hospitals in Attock city of Pakistan on the basis of patient’s perception. Data was collected from patients through self-administered questionnaire. SERVQUAL was measurement scale, comprises of 21 items covering all five dimensions. Independence T-Test was performed to analyze collected data using Statistical software package for social sciences. Response rate is this study is 83.33%. It is concluded that in both sectors, performance of hospitals is lowest in responsiveness dimension of service quality. There is highest level of assurance among public hospitals of United Kingdom but in Pakistani private hospitals, empathy dimension is on higher side as compared to other four dimensions. Overall service quality in public hospitals of UK is better than those in private hospitals of Pakistan.
Uzma Anjum; Junaid Aftab; Qurrat-ul-Ain Sultan; Mohammad Ahmed
Volume 3, Issue 9 , September 2016, , Pages 509-520
Abstract
The current study focuses on the service quality factors which influence customer satisfaction in telecom industry of Pakistan. Customer satisfaction can be built up when brand satisfies the requirements and cravings of clients. Therefore, we took five service quality dimensions (empathy, reliability, ...
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The current study focuses on the service quality factors which influence customer satisfaction in telecom industry of Pakistan. Customer satisfaction can be built up when brand satisfies the requirements and cravings of clients. Therefore, we took five service quality dimensions (empathy, reliability, assurance, responsiveness & tangibility) as predicting variables towards criterion variable customer satisfaction. This research was carried out on customers of telecom sector. An aggregate of 320 questionnaires were distributed among the customers of telecom industry of Pakistan through electronic forms as well as simple forms out of which 255 forms were returned i.e. response rate was79.7%. The outcomes of statistical tests demonstrate that three out of five predictor variables i.e. assurance, responsiveness and reliability have positive impact on customer satisfaction while empathy and tangibility have no significant influence on customer satisfaction. Research limitations and future plans also discussed in this research.
Mohammad Reza Meigounpoory; Seyed Mojtaba Sajadi; Iran Danehzan
Volume 1, Issue 4 , November 2014, , Pages 311-321
Abstract
Development of new technologies, particularly information technology (IT) has a great impact on the health care area and the quality of life style. IT advancement and integration of the internet and digital technologies in mobile health (M-Health) platform has made the health care delivery, affordable ...
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Development of new technologies, particularly information technology (IT) has a great impact on the health care area and the quality of life style. IT advancement and integration of the internet and digital technologies in mobile health (M-Health) platform has made the health care delivery, affordable and accessible around the world through mobile phones. Although the m-Health has many benefits, it causes increasing concerns about improvement of the service quality in this field. Improvement of the M-Health service quality has attracted much attention in the academic and practitioner communities in recent years. However, empirical research in this area is not sufficiently adequate. This paper deals with identifying the factors affecting on m-health service quality which is required by health clients in small and medium-sized enterprises in Iran. This study has been conducted via a qualitative approach which includes semi-structured interviews with 12 professionals and experts of the information technology and e-health fields. Results have been demonstrated based on the encoding method. Furthermore, the findings have been compared with other studies. As a result of this study, a new conceptual model for m-health service quality has been developed. Finally, it is argued that the results of this study are applicable in organizations, which involve in e-health field to improve the quality of mobile services for health.
