Management
JunWan Chee; Rashad Yazdanifard
Abstract
This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The ...
Read More
This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The research results can be used by owners or managers of Korean restaurant to enhance their current performance, services, and products by transforming business strategy in accordance with consumers’ preference perception. This research also enlightens managers from the different industrial sector to adopt the proposed strategies to increase the business success rate. To complete the research, a positivism quantitative research paradigm and a deductive research approach were selected. 100 sample size of consumers from Selangor and Kuala Lumpur were selected through snowball sampling. The statistical analysing method applied are one sample t-test, ANOVA and Pearson Correlation and the research variables are quality of food, customer service, menu selection, reputation, cleanliness, and ambience. This study showed that the relationship between gender and purchase intention are statistically significant however ANOVA results proved no significant value result hence the test failed to reject the null hypothesis. On the other hand, it is concluded from the findings that there is no statistical relationship between age, gender, and ethnicity while making purchase decision for any Korean restaurant in Selangor and Kuala Lumpur. The findings revealed that Malaysians have become highly interested in Korean food and generally prefer ramen, chigae, chimek and samgyupsal as their food choice. In addition, the report pointed out that among the 11 street foods, the most used term is "spicy", reflecting Malaysians' love for Korean food. Moreover, the factors perceived by customers hold greater significance for making a purchase decision for them regardless of the nature of the business.
Management
JunWan Chee; Rashad Yazdanifard
Abstract
Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...
Read More
Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the pop culture of Korea which is a powerhouse of Korean media. The Korean restaurants are found to be gaining highly competitive advantage in Malaysia over the other ethnic restaurants. This is due to the customer positive perception regarding the Korean food and its culture. In this research, the focus is upon the identification of the influence of customer perception of selecting a Korean Restaurant in Malaysia. The research is conducted under the view of other scholars and their research as well as published studies. The theory of planned behavior is analyzed in this research along with assessing the customer perception and its influence.
Ataul Karim Patwary; Abdul Alem Mohammed; Abdulmalek H.A Hazbar; Nor Syahirah Binti Nor Kamal
Volume 5, Issue 7 , July 2018, , Pages 482-497
Abstract
The aim of this study is to investigate the influencing factor on consumers’ intentions towards purchasing Islamic hotel service. It also investigates the moderating influence of religiosity on these relationships. Data collected using the survey method and 200 usable questionnaires were received ...
Read More
The aim of this study is to investigate the influencing factor on consumers’ intentions towards purchasing Islamic hotel service. It also investigates the moderating influence of religiosity on these relationships. Data collected using the survey method and 200 usable questionnaires were received from respondents. Regression analysis was conducted to test the hypothesis. The results show a positive and significant relationship between halal awareness, norms and attitude. It also shows that there are non-significant relationships between brand image and price and consumers ‘intentions toward purchasing Islamic hotel service. The study indicates that religiosity has a moderating effect on the relationships between the factors (halal awareness and subjective norms) and consumers’ intentions towards purchasing Islamic hotel service. By understanding the relationship among the constructs in the research model, hotel managers could improve consumer intention. They can focus on the halal awareness, subjective norm and religiosity in their marketing activities.
Halimeh Rahmani; Hosein Jabari
Volume 2, Issue 4 , April 2015, , Pages 293-311
Abstract
The objective of accounting is to provide useful information for the users of financial reporting. The information is considered useful if it possess qualitative characteristics. In this regard, it is very important to examine the relationship between qualitative characteristics and usefulness of information. ...
Read More
The objective of accounting is to provide useful information for the users of financial reporting. The information is considered useful if it possess qualitative characteristics. In this regard, it is very important to examine the relationship between qualitative characteristics and usefulness of information. However, a literature review doesn’t contribute much to judge about the relationship between qualitative characteristics and the usefulness of financial reporting. This study aims to investigate the effects of qualitative characteristics on the usefulness of financial reporting. In this study, we have used structural equations model (SEM) to analyze the data. The PLS, LISREL and SPSS software were used to test the model, research validity and research reliability, respectively. The information of the study sample consisting of 185 firms was analyzed during the period 2000 to 2013. Except for understandability, all other qualitative characteristics had an impact on usefulness. Conservatism also had negative effect on usefulness. Based on the findings, it is recommended to omit conservatism from qualitative characteristics. Besides, considering that relevance has a greater impact on the usefulness than reliability, so it can be concluded that the users of financial statements are looking for relevant information in their decision making process and information reliability is a matter of secondary importance.
Faouzia Mida; Imed Zaiem
Volume 2, Issue 4 , April 2015, , Pages 325-338
Abstract
Sponsorship is a mode of communication that has led to the emergence of a growing body of literature. Most studies on sponsorship focused on the latter’s effectiveness yet were limited to the study of the influence of individual and situational variables. It was only recently that research on sponsorship ...
Read More
Sponsorship is a mode of communication that has led to the emergence of a growing body of literature. Most studies on sponsorship focused on the latter’s effectiveness yet were limited to the study of the influence of individual and situational variables. It was only recently that research on sponsorship had developed an interest in emotions. Some authors have addressed this issue from an empirical standpoint. The present article attempts to examine the impact of emotional reactions to a sponsored program on consumer behavior in terms of the attitude towards the brand and the purchase intention. The empirical study focused on the case of television sponsorship and specifically on sports programs in Tunisia. A survey was conducted on a sample of 200 individuals. The results show the positive effect of emotions on attitude towards the brand and the purchase intention.
