Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Economics
Marketing Efficiency of Orange in Gadingkulon Village, Dau District, Malang Regency, Indonesia

Andi Kusmawan; Agnes Quartina Pudjiastuti; Nur Ida Iriani

Volume 9, Issue 3 , March 2022, , Pages 131-143

https://doi.org/10.5281/zenodo.6614665

Abstract
  Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in the profit ratio to marketing costs between marketing ...  Read More

Supply Chain Management for Agro Products in Bangladesh; Logistics Support for Capturing Market by Ensuring Balanced Distribution

Md. Abu Issa Gazi

Volume 7, Issue 6 , June 2020, , Pages 342-362

Abstract
  Agro business, supply chain management (SCM) means reach agro products to the market in time. The future economic prosperity of Bangladesh depends largely on the prosperity of agriculture. And the success of agriculture depends on ensuring proper supply of agricultural products to the appropriate market. ...  Read More

Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided

Asiya Hassan; Rashad Yazdanifard

Volume 6, Issue 8 , August 2019, , Pages 640-654

Abstract
  This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals ...  Read More

Impact of Capital Structure on Firms Performance: A Study on Karachi Stock Exchange (KSE) Listed Firms in Pakistan

Abdul Basit; Zubair Hassan

Volume 4, Issue 2 , February 2017, , Pages 118-135

Abstract
  The purpose of this study is to investigate Debt to Equity ratio to determine firm performance of Pakistani companies listed in Chemical, Food and Care products, Cement, Pharmaceutical, Auto assembler and Textile sector. The research done on 50 companies listed under Karachi Stock exchange covered the ...  Read More

Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing

Ehren Lee Sze Tseng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1037-1047

Abstract
  In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail ...  Read More

The Relationships of Reputation, Advertisement Attractiveness, Community Effect with Customer Value and Positive Words of Mouth of Bear Brand Milk Consumers in Malang

Anung Prasetyo Nugroho; Karunia Setyowati Suroto

Volume 2, Issue 7 , July 2015, , Pages 620-630

Abstract
  One of the marketing activities undertaken by PT Nestle Indonesia to communicate Bear Brand milk in the market is by Words of Mouth marketing. However, Bear Brand Milk is only superior in several regions in Indonesia.  The purpose of this study were to analyze the influence of reputation, influence ...  Read More