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Management
Effect of Mobile Distribution Application Services on Sales of Fast-Moving Consumer Goods: A Case of Pz Cussons Limited

Simon Githae

Volume 8, Issue 11 , November 2021, , Pages 838-854

https://doi.org/10.5281/zenodo.5988845

Abstract
  One of the areas of focus recently has been the potential of mobile apps services as a solution to overcome low levels of infrastructure development, that hinder full exploitation of business opportunities in developing countries like Kenya. It was with this in view that the primary objective of this ...  Read More