Social Media Driven Marketing and Performance of Micro, Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria

Sunday Ewah; Samuel Etuk,; Clement Udowong Eke; Nfawa Erasmus Usani

Volume 8, Issue 12 , December 2021, , Pages 934-947

  The researchers looked at the link between social media driven marketing and marketing performance of micro, small and medium-sized enterprises in Nigeria's Akwa Ibom State. The study arose from a knowledge gap in the area of social media driven platforms and marketing performance of Micro, Small and ...  Read More