Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review

Melaku Alemu; Shimels Zewdie

Volume 8, Issue 10 , October 2021, , Pages 756-781

  To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing institutions ...  Read More