Personality or Quality: Influencing Factors in Customers' Intention to Revisit Beauty Salons in Iran

Mohammad Karami; Shokoufeh Karami; Naser Elahinia

Volume 8, Issue 5 , May 2021, , Pages 296-319

  In the last two decades, research on investigating factors influencing the consumer repurchase intention has advanced and become an important topic in the marketing society and literature. The objective of this paper is to compare the weight of service providers’ personality traits and service ...  Read More