Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions

Umair Tufail; Sohail Anwar

Volume 8, Issue 4 , April 2021, , Pages 279-295

  The aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e. pre-purchase and transaction related services are discussed in the electronics purchase process. Population of this study is the customers ...  Read More