A Model for Commercialization Strategies Success in Marketing in Iran: A Case Study of Industrial Companies in Tehran

Farzad Fakhr

Volume 8, Issue 1 , January 2021, , Pages 52-61

  Commercialization strategy is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. This study was carried out to propose a model for commercialization strategies success in marketing in Iran. This study was a descriptive survey ...  Read More