Management
Mohammad Karami; Shokoufeh Karami; Naser Elahinia
Abstract
In the last two decades, research on investigating factors influencing the consumer repurchase intention has advanced and become an important topic in the marketing society and literature. The objective of this paper is to compare the weight of service providers’ personality traits and service ...
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In the last two decades, research on investigating factors influencing the consumer repurchase intention has advanced and become an important topic in the marketing society and literature. The objective of this paper is to compare the weight of service providers’ personality traits and service quality performances they provide to uncover the primary factor influencing a clients’ intention to revisit their beauty salon in a long-term relationship. The SERVQUAL model of service quality and Mini-Marker model of personality were employed to substantiate the hypothesized relationship. Based on 453 valid respondents from beauty salons’ visitors, empirical finding remarkably indicate that the hairstylist’s personality was the primary reason for clients to revisit beauty salons. The results demonstrate that the factors such as agreeableness, intellect, conscientiousness and extraversion respectively have been prioritized as the most effective reasons for re-visitation in the view of customers. From the service quality side, the dimension of tangibility is ranked as the first reason to revisit the beauty salon. Overall, the outcome of this study can be applied to beauty salons’ management process in the line with building a strong long-term customer relationship and in return sustain profitability.
Management
Mohammad Karami; Shokoufeh Karami
Abstract
Since early this year, the world has been facing a hazardous new generation of coronavirus named COVID-19 which has rapidly spread to the extent that it has drowned the world into the pandemic condition. The spread of this pandemic has generated a strong contagion effect across markets around the ...
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Since early this year, the world has been facing a hazardous new generation of coronavirus named COVID-19 which has rapidly spread to the extent that it has drowned the world into the pandemic condition. The spread of this pandemic has generated a strong contagion effect across markets around the globe. Therefore, it is necessary to examine the impact of COVID-19 for as many markets as possible. This paper aims to analyze the cosmetic retail market’s behavior in the time of the COVID-19 pandemic using a combination of graphical statistics tools to observe the monthly growth of production and sales in cosmetic retail and toilet articles for the period from October 2019 to August 2020. The results assume that the COVID-19 can have a black swan effect on the cosmetic micro-market. These findings are remarkable for the cosmetic sector's investors and marketers to enhance their understanding of cosmetic retail market behavior during unpredictable events such as pandemics.
