Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Can Franchisors Balance Adaptation and Standardization? Toward Theorizing Ambidexterity in Franchisors

Fatemeh Joharianzadeh; Kamal Sakhdari; Babak Ziyae; Mohsen Azari Aghviyeh

Volume 2, Issue 10 , October 2015, , Pages 1278-1289

Abstract
  Franchising is a growth strategy in which franchisors grant other parties the right to use their brand, processes and value propositions in different geographical places. Consistency in products and services across different branches is considered as a prominent feature of this business model. This; ...  Read More