The Review of Content Marketing as a New Trend in Marketing Practices

Angel Wong An Kee; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1055-1064

  Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...  Read More