Identification of Service Innovation Dimensions in Service Organizations

Mohammad Reza Meigounpoory; Mehran Rezvani; Manouchehr Afshar

Volume 2, Issue 7 , July 2015, , Pages 737-748

  In today competitive world, innovation is a key factor for creating competitive advantage and even for survival of the enterprises and as a propellant for business growth and prosperity and maintain more profitability for an organization, as a result of market needs and technology push. In service organizations, ...  Read More