Ganganee Chandima Samaraweera; Qing Ping
Volume 2, Issue 10 , October 2015, , Pages 1200-1217
Abstract
Consumer based brand equity (CBBE) is a complex, multi-faceted concept and the facets of CBBE capture consumers’ brand related beliefs. From a managerial perspective, it is imperative to know the most damaging facet of CBBE in order to launch appropriate management strategies to safeguard that ...
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Consumer based brand equity (CBBE) is a complex, multi-faceted concept and the facets of CBBE capture consumers’ brand related beliefs. From a managerial perspective, it is imperative to know the most damaging facet of CBBE in order to launch appropriate management strategies to safeguard that particular facet. Therefore, the purpose of the present study is to examine the effect of product harm crisis on facets of CBBE, with special reference to Chinese and Sri Lankan young consumers. Results based on independent samples t test, correlations and a series of one sample t tests showed that product harm crisis has a detrimental impact on facets of CBBE and country significantly shape consumer perceptions in this regard. Further study showed that out of main facets considered in the study, i.e., brand attitude, brand trust, perceived quality of the brand, perceived quality of the products of the brand and brand desirability; brand attitude is more detrimentally affected by the crisis in both countries. Therefore, from managerial perspective, in particular from multinational company’s perspective, current study showed that it is more worthwhile to consider CBBE as separate facets rather than as a composite variable in a product harm crisis situation, as the overall picture of CBBE may not reflect the economic significance of CBBE.
Muhammad Amjed Iqbal; Qing Ping; Umar Ijaz Ahmed; Adnan Nazir
Volume 2, Issue 7 , July 2015, , Pages 707-718
Abstract
The study was conducted to determine the aspect affecting the farmer in taking part in off-farm activities in three cotton growing districts of Punjab province, Pakistan. Since off-farm activities have become an imperative part of income strategies among rural families in developing countries like Pakistan. ...
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The study was conducted to determine the aspect affecting the farmer in taking part in off-farm activities in three cotton growing districts of Punjab province, Pakistan. Since off-farm activities have become an imperative part of income strategies among rural families in developing countries like Pakistan. The data was documented from a total of 180 cotton farmers using multistage cluster sampling technique. A binary logistic model was used to evaluate the determinants motivating the farmers to participate in different off-farm activities. Various socio-economic factors were found significantly associated with probability of immersion in non-farm activities. The results of the model reveal different factors like total farming area and farmers having access to road were significant for several business activities through odds ratio 1.051 and 0.088 respectively. Though more experienced farmers with odds ratio (1.063) had more likelihood for labour activities. Lastly more educated farmers and large family size have higher probability to go for services type of off-farm activities and their odds ratio estimated is 1.297, 2.069. These findings have essential implications for policy, economic growth and development.
Erandi Jinadari Wattegama; Qing Ping
Volume 2, Issue 7 , July 2015, , Pages 749-765
Abstract
Product harm crises often reflect the outcomes of firms’ unethical business decision-making behaviours. Literature showed that the majority of crisis management studies have paid high attention for finding strategies from the consumer’s perspective. Hence, the purpose of present study is ...
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Product harm crises often reflect the outcomes of firms’ unethical business decision-making behaviours. Literature showed that the majority of crisis management studies have paid high attention for finding strategies from the consumer’s perspective. Hence, the purpose of present study is set to conceptualise the impact of an entrepreneur’s personal values on making ethical business decisions to fill the empirical gap that has been arisen from a firm’s perspective. A systematic approach was followed to review the crisis management literature and to examine the current status of product harm crisis management strategies in scholarly accepted databases. The analyzed content found that the relationship among the variables of entrepreneur’s personal values, firm’s attitude towards fulfilling the corporate social responsibilities, and the ethical decision-making behaviour can be explained through the value- attitude-behaviour hierarchy model. Some propositions have been suggested as future research directions for academia and it is believed that the present study finding is a pre-requisite for the content provision from a firm’s perspective in product harm crisis management study context.