Effect of Product Harm Crises on Facets of Consumer Based Brand Equity: Asian Emerging Markets’ Perspective

Ganganee Chandima Samaraweera; Qing Ping

Volume 2, Issue 10 , October 2015, , Pages 1200-1217

  Consumer based brand equity (CBBE) is a complex, multi-faceted concept and the facets of CBBE capture consumers’ brand related beliefs. From a managerial perspective, it is imperative to know the most damaging facet of CBBE in order to launch appropriate management strategies to safeguard that ...  Read More

Determinants of Off-farm Activity Participation among Cotton Farmers in Punjab, Pakistan

Muhammad Amjed Iqbal; Qing Ping; Umar Ijaz Ahmed; Adnan Nazir

Volume 2, Issue 7 , July 2015, , Pages 707-718

  The study was conducted to determine the aspect affecting the farmer in taking part in off-farm activities in three cotton growing districts of Punjab province, Pakistan. Since off-farm activities have become an imperative part of income strategies among rural families in developing countries like Pakistan. ...  Read More

An Entrepreneur’s Personal Value Perspective in Managing Product Harm Crises

Erandi Jinadari Wattegama; Qing Ping

Volume 2, Issue 7 , July 2015, , Pages 749-765

  Product harm crises often reflect the outcomes of firms’ unethical business decision-making behaviours. Literature showed that the majority of crisis management studies have paid high attention for finding strategies from the consumer’s perspective. Hence, the purpose of present study is ...  Read More