Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies

Gurpartap Singh; Ambika Bhatia

Volume 2, Issue 7 , July 2015, , Pages 646-655

Abstract
  We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship? One view is that if sports sponsorship is done properly, it can provide good opportunities for distinct marketing ...  Read More