Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies

Gurpartap Singh; Ambika Bhatia

Volume 2, Issue 7 , July 2015, , Pages 646-655

  We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship? One view is that if sports sponsorship is done properly, it can provide good opportunities for distinct marketing ...  Read More