The Relationships of Reputation, Advertisement Attractiveness, Community Effect with Customer Value and Positive Words of Mouth of Bear Brand Milk Consumers in Malang

Anung Prasetyo Nugroho; Karunia Setyowati Suroto

Volume 2, Issue 7 , July 2015, , Pages 620-630

  One of the marketing activities undertaken by PT Nestle Indonesia to communicate Bear Brand milk in the market is by Words of Mouth marketing. However, Bear Brand Milk is only superior in several regions in Indonesia.  The purpose of this study were to analyze the influence of reputation, influence ...  Read More