The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand

Héla Ben Ammar; Feten Ben Naoui; Imed Zaiem

Volume 2, Issue 6 , June 2015, , Pages 499-516

  The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed ...  Read More