Comparing High-involvement and Low-involvement Products: Brand Perspective

Fariba Lotfizadeh; Fereshteh Lotfizadeh

Volume 2, Issue 5 , May 2015, , Pages 404-413

  Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and ...  Read More