Volume 11 (2024)
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Volume 2 (2015)
Volume 1 (2014)
A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies

Reza Samizadeh; Hamidreza Koosha; Soudabeh Namdar Zangeneh; Sahar Vatankhah

Volume 2, Issue 5 , May 2015, , Pages 394-403

Abstract
  In this paper, we proposed a new model to evaluate a customer's lifetime value, considering non-financial elements such as the customer’s churn probability, cooperation capability, willingness to refer, willingness to recommend, and innovation. We tested our proposed model on customer data from ...  Read More