The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand

Héla Ben Ammar; Feten Ben Naoui; Imed Zaiem

Volume 2, Issue 6 , June 2015, , Pages 499-516

  The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed ...  Read More

Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior

Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, , Pages 360-380

  The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tunisian consumers in terms of their ecologically conscious ...  Read More

Evaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event

Dhouka Oueldoubey; Faouzia Mida; Imed Zaiem

Volume 2, Issue 5 , May 2015, , Pages 381-393

  Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behavioral responses. The present survey targets the study ...  Read More