An Investigation into Decision Styles of Mobile Phone Customers

Mohammad Ali Nasimi; Somaye Amiri; Samira Pali; Samaneh Nasimi

Volume 2, Issue 9 , September 2015, , Pages 967-976

  Customers relate to various markets with distinct decision making styles. Such styles may be somewhat time independent. The present study was conducted to take a thorough look at Sproles & Kendall’s model of decision making styles among mobile phone customers, with a focus on store location, ...  Read More