The Relationship of Personality Traits and Demographic Characteristics with the Performance of Samsung Mobile Phones Brand

Maryam Nooradi; Tooraj Sadeghi

Volume 2, Issue 8 , August 2015, , Pages 838-845

  Various internal and external factors have influence on the consumers’ behavior among which personality and demographic characteristics fall into the first category. Classification of consumers based on common personality traits is one of the methods used in marketing. The current research aimed ...  Read More