The Effect of Situational Factors on Impulse Buying and Compulsive Buying: Clothing

Maryam Sarikhani Khorrami; Mohammad Rahim Esfidani; Sajad Delavari

Volume 2, Issue 8 , August 2015, , Pages 823-837

  The aim of this study is to identify the effect of situational factors on impulse buying and compulsive buying. For achieving the goal, through a review of past studies, factors that were involved in this issue, were identified. Time pressure, available money, variety of selection, store environment, ...  Read More