A Gender-Based Approach: Service Quality and Customer’s Loyalty

Qaisar Iqbal; Basheer Ahmad; Adeel Nasim

Volume 3, Issue 12 , December 2016, , Pages 822-836

  This study explores moderating role of branch managers as gender on the service quality and customer’s loyalty in Private Banks of Pakistan. This study seeks additional insights through comparison of the strength of influence of gender as male and female. Data was collected using convenient sampling ...  Read More