Management
Bagher Asgarnezhad Nouri; Simin Hassanzadeh; Somayyeh Saebnia
Abstract
Ecological behavior is defined as actions which contribute towards environmental preservation and/or conservation. Owing to an increasing awareness in environmental crises, consumers are more sensitive towards green products when making their purchasing decisions. The young generation seems to have a ...
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Ecological behavior is defined as actions which contribute towards environmental preservation and/or conservation. Owing to an increasing awareness in environmental crises, consumers are more sensitive towards green products when making their purchasing decisions. The young generation seems to have a different attitude and belief which enables them to reflect on their choice of green products. The aim of this study is to investigating the determinants and outcomes of ecological behaviors of young consumers in Iran. The population of this study consisted of all students of the main universities of Ardabil city in Iran including University of Mohaghegh Ardabili, Islamic Azad University of Ardabil, New Novin Institution of Higher Education and Moghadas Ardabili Institution of Higher Education. According to the unlimited population, the sample size was determined 379 based on the Morgan table, that using non-probability sampling method was selected. Standard questionnaires have been used to measure the research variables. Smart PLS software was used for data analysis. According to the results, environmental knowledge, healthy food and healthy lifestyle have a positive effect on the ecological behaviors of the consumers. Moreover, ecological behaviors of the consumers have a positive effect on green purchase behavior and green purchase intention. This research is one of the few studies that has been conducted on green consumer behavior in developing countries and can provide practical implications for promoting such behaviors in the society.
Bagher Asgarnezhad Nouri; Masoume Mir Mousavi; Milad Soltani
Volume 3, Issue 11 , November 2016, , Pages 672-698
Abstract
Uncertainty, complexity, globalization and increasing technological change are among the most important features of the current era. Success in such circumstances requires changes in activities, organizational tasks, the management especially the leadership of organizations, knowledge management and ...
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Uncertainty, complexity, globalization and increasing technological change are among the most important features of the current era. Success in such circumstances requires changes in activities, organizational tasks, the management especially the leadership of organizations, knowledge management and innovation. The aim of this study was to investigate the effect of transformational leadership and knowledge management on organizational innovation in Ardabil University of Medical Sciences. Standard questionnaire was used in order to collect data for all variables of the research. Statistic population of this research consisted of all managers, employees, and faculty members of Ardebil University of Medical Sciences of whom 277 subjects were selected based on Cochran formula and convenience sampling method. For data analysis, structural equation modeling and LISREL software were used. The [1]obtained results showed that transformational leadership has a positive effect on knowledge management and organizational innovation. Moreover, the impact of knowledge management on organizational innovation was shown to be positive. Finally, the mediating role of knowledge management was confirmed in the relationship between transformational leadership and organizational innovation
