Factors Affecting the Service Quality and Customer Satisfaction in Telecom Industry of Pakistan

Uzma Anjum; Junaid Aftab; Qurrat-ul-Ain Sultan; Mohammad Ahmed

Volume 3, Issue 9 , September 2016, , Pages 509-520

  The current study focuses on the service quality factors which influence customer satisfaction in telecom industry of Pakistan. Customer satisfaction can be built up when brand satisfies the requirements and cravings of clients. Therefore, we took five service quality dimensions (empathy, reliability, ...  Read More