Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Comparing High-involvement and Low-involvement Products: Brand Perspective

Fariba Lotfizadeh; Fereshteh Lotfizadeh

Volume 2, Issue 5 , May 2015, , Pages 404-413

Abstract
  Today, with fierce competition in attracting new customers, maintaining existing ones and gaining a greater market share, organizations across the world are obliged to develop new products and create distinctive features in them. With regard to the results, the levels of perceived quality, value and ...  Read More

A Multi-dimensional Model of Acceptance of Mobile Banking

Fereshteh Lotfizadeh; Abdollah Ghorbani

Volume 2, Issue 5 , May 2015, , Pages 414-427

Abstract
  Factors affecting rejection or acceptance of emerging technologies such as mobile banking have caused a high interest in researchers and consumers. Yet, understanding the risks of this technology has remained unknown in this infrastructure. This study aims to investigate multi-dimensional effects of ...  Read More

Evaluating the Factors Affecting SMEs Performance in Iran

Fereshteh Lotfizadeh; Nasibeh Shamsi

Volume 2, Issue 4 , April 2015, , Pages 254-264

Abstract
  Moving toward an open and competitive economy requires developing and supporting private sector and establishing small and medium-sized enterprises. This movement requires education, establishing job infrastructure, and knowledge transfer facilities in order to increase small and medium-sized businesses ...  Read More