Export New Product Success: The Impact of Market and Technology Orientation

Sohrab Jaferian; Mehran Rezvani

Volume 1, Issue 5 , December 2014, , Pages 322-337

  The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors ...  Read More