Classification of Bank Customers by Data Mining: a Case Study of Mellat Bank branches in Shiraz

Dariush Farid; Hojjatollah Sadeghi; Elahe Hajigol; Nadiya Zarmehr Parirooy

Volume 3, Issue 8 , August 2016, , Pages 534-543

  This research predicts through studying significant factors in customer relationship management and applying data mining in bank. Financial institutions and other firms in competitive market need to follow proper understanding of customer behavior. Customers’ data are analyzed to identify specific ...  Read More