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Towards a Conceptual Model of Customer Satisfaction for Manufacturing Organizations and Presenting a Three-Phases Approach

Majid Feyz Arefi; Gholamreza Tavakoli; Omid Heidari; Masoumeh Mirjafari Lashkajani

Volume 3, Issue 7 , July 2016, , Pages 411-443

Abstract
  The purpose of this research is to deepening the conventional superficial view to the customer satisfaction, providing three-phase approach to measure customer satisfaction within the process of customer satisfaction management, and then designing a conceptual model for the manufacturing organizations. ...  Read More