The Effect of Social Marketing on Customer Satisfaction with Regard to the Moderating Role of Environmental Approach

Zahra Saghi; Vahide Tabassi Lotfabadi

Volume 3, Issue 6 , June 2016, , Pages 378-389

  The purpose of this study is to investigate the factors affecting customer satisfaction through social marketing features with regard to the moderating role of environmental approach in Organization of Transportation and Traffic of Mashhad Municipality. For this purpose, aspects and parameters related ...  Read More