Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
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Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry

Mahin Rashki Ghaleno; Mehdi Rabbi Zavareh; Elham Bahrami

Volume 3, Issue 3 , March 2016, , Pages 185-201

Abstract
  According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the insurance company. One of these is ‘brand ...  Read More