Performance Effects of Market Orientation and the Mediating Role of Innovation of Service Process in Insurance Industry: Case Study of Dana Insurance Company

Ahmad Nateq Golestan; Hossein Toolo Heydariyan Mashhadi

Volume 3, Issue 1 , January 2016, , Pages 28-44

  Achievement of large organizations in the competitive environment first requires sustained and long-term competitive advantage. Such benefit acquisition and utilization depends on market oriented attitude and innovation of service process. This approach makes efforts in developing and dissemination of ...  Read More