Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
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Volume 4 (2017)
Volume 3 (2016)
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An Investigation into Individual and Situational Factors Effective in the Level of Impulse Buying Behavior of Customers

Soran Mowlaie; Sina Aminosharieh

Volume 4, Issue 9 , September 2017, , Pages 909-916

Abstract
  Impulse buying is a highly important aspect of customer behavior. It emerges as a dominant phenomenon in customer behavior, and is a vital concept in the market. The aim of the present study was to examine the factors that affect impulse buying in cosmetics market. Regarding its aim, the present investigation ...  Read More