Management
JunWan Chee; Rashad Yazdanifard
Abstract
This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The ...
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This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The research results can be used by owners or managers of Korean restaurant to enhance their current performance, services, and products by transforming business strategy in accordance with consumers’ preference perception. This research also enlightens managers from the different industrial sector to adopt the proposed strategies to increase the business success rate. To complete the research, a positivism quantitative research paradigm and a deductive research approach were selected. 100 sample size of consumers from Selangor and Kuala Lumpur were selected through snowball sampling. The statistical analysing method applied are one sample t-test, ANOVA and Pearson Correlation and the research variables are quality of food, customer service, menu selection, reputation, cleanliness, and ambience. This study showed that the relationship between gender and purchase intention are statistically significant however ANOVA results proved no significant value result hence the test failed to reject the null hypothesis. On the other hand, it is concluded from the findings that there is no statistical relationship between age, gender, and ethnicity while making purchase decision for any Korean restaurant in Selangor and Kuala Lumpur. The findings revealed that Malaysians have become highly interested in Korean food and generally prefer ramen, chigae, chimek and samgyupsal as their food choice. In addition, the report pointed out that among the 11 street foods, the most used term is "spicy", reflecting Malaysians' love for Korean food. Moreover, the factors perceived by customers hold greater significance for making a purchase decision for them regardless of the nature of the business.
Management
Lily Yap; Rashad Yazdanifard
Abstract
Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including sports shoes. Furthermore, there is lacking literature to examine ...
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Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including sports shoes. Furthermore, there is lacking literature to examine the impact of consumer shopping behaviour and no specific research on sports shoes market has ever been done by any scholar. This research was conducted to fill the research gap and the main purpose is to evaluate the purchasing behaviour of Generation Y towards the sports shoes in the Malaysian market. This research will benefit the sports shoes executives both locally and internationally, be it brand expansion, market positioning or marketing strategy purpose. This research used a primary quantitative method and an inductive approach via Google survey questionnaire to collect data from 100 Generation Y participants. Data analysis was done using Multiple Regression and Pearson Correlation in SPSS. The variables selected for the research were cost effectiveness, income levels, innovation and creativity, and cultural and personal factors. This research showed that cost-effectiveness and income levels were the most influential factors for Generation Y consumer decision-making process in buying sports shoes. While regression analysis revealed that there is a significant relationship of innovation and creativity and income of individuals while the rest of the variables are insignificantly related to the buying behaviour. It has been recommended that sports shoe companies to diversify target market, provide customised shoes and introduce budget friendly products.
Tony Nelson Winson; Rashad Yazdanifard
Abstract
On an annual basis, data shows that there are numerous university and college students that fail to complete their courses and graduate with the intended degree or diploma in hand. The aim of this study is to explore the factors that influences the decision making of a student when it comes to choosing ...
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On an annual basis, data shows that there are numerous university and college students that fail to complete their courses and graduate with the intended degree or diploma in hand. The aim of this study is to explore the factors that influences the decision making of a student when it comes to choosing varsity courses, investigate how these factors can impact the students’ decisions and provide recommendation on how the cognitive behaviour and academic excellence can be used to make a sound decision, setting the students for success in their varsity life. This research has narrowed down to three major factors which are personal, interpersonal and environmental. The study is conducted using a Likert scale method further expanding the factors into subdivisions for the participants to rank. The population (data set) for this survey is 50 students from all walks of life but concentrated in Klang Valley. The key findings from the study shows the most prominent factor are Personal factors. The second most influential item are Environmental factors. Interpersonal factors come in third. Concluding this research, it is prudent to obtain a bigger and robust data set. A future practical application of this research can be developed by a tool which further provides a systematic solution for all its users to yield the best potential and make the best-informed decision when furthering their education.
Management
Yap Lily; Rashad Yazdanifard
Abstract
This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address ...
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This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run.
Management
JunWan Chee; Rashad Yazdanifard
Abstract
Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...
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Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the pop culture of Korea which is a powerhouse of Korean media. The Korean restaurants are found to be gaining highly competitive advantage in Malaysia over the other ethnic restaurants. This is due to the customer positive perception regarding the Korean food and its culture. In this research, the focus is upon the identification of the influence of customer perception of selecting a Korean Restaurant in Malaysia. The research is conducted under the view of other scholars and their research as well as published studies. The theory of planned behavior is analyzed in this research along with assessing the customer perception and its influence.
Sakunthala Thilini Alles; Rashad Yazdanifard
Volume 4, Issue 10 , October 2017, , Pages 1049-1062
Abstract
The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit findings, survey results, observational research and content analysis ...
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The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit findings, survey results, observational research and content analysis in order to identify the current strategic position of the company and environmental analysis of the telecommunication industry. In addition, several strategic management models have employed to identify the company’s potential to maintain long term strategic competitiveness over competitors within the industry. Furthermore, this paper has discussed about the strategic issues, which the company had to face because of the lack of strategic planning and consideration. According to the findings and results, there are several recommendations, which have been mentioned at the end of analysis in order to enhance the quality of the service, which would enable the Dialog Axiata to be competitive in the telecommunication industry further. The paper suggests that the company should reposition its product lines, invest more on R&D capabilities, and review its Human Resource Management practises in order to gain a significant position in the market.
Rana Muhammad Ahmar Habib; Rashad Yazdanifard
Volume 4, Issue 8 , August 2017, , Pages 796-810
Abstract
This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several management models are also applied in this article in order to examine ...
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This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several management models are also applied in this article in order to examine the competitive advantage of the organization and its strategies to sustain in the competitive market. The strategic problems faced by organization and its consequences are discussed in this article and in order to manage those issues and problems, different recommendations are also provided by the research study based on the past cases and secondary data. The paper suggests that Xerox should focus on the stretching of its brand name by diversifying into related fields in order to compete with competitors at multiple levels in the market. It is recommended that the organization should focus on certain departments like marketing as equal as it is focusing on research and development. The research has examined the strategies and major strategic making decision making of the organization in the past and its effect on the current state of the organization. The research study hopes that the discoveries and analysis helps for future studies in the related aspects.
Wong Mun Whye; Rashad Yazdanifard
Volume 2, Issue 10 , October 2015, , Pages 1312-1318
Abstract
This article is about how duality theory is perceived by leaders and how we should focus on its element. It is important because organization tend to underestimate the importance of dualities. This research will show that duality thinking provides us the knowledge to handle opposing values and appreciating ...
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This article is about how duality theory is perceived by leaders and how we should focus on its element. It is important because organization tend to underestimate the importance of dualities. This research will show that duality thinking provides us the knowledge to handle opposing values and appreciating the concept on utilizing it. It is a paradox that needs identifying and explaining in an attempt to understand how to mediate between two opposing poles. This article will provide a basic understanding on how paradoxes are managed and by balancing the duality tension what possible effectiveness will occur.
Ehren Lee Sze Tseng; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1037-1047
Abstract
In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail ...
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In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.
Tan Rich Sun; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1048-1054
Abstract
The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in ...
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The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.
Angel Wong An Kee; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1055-1064
Abstract
Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...
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Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.
Ng Choi Teng; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1065-1074
Abstract
The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our ...
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The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our capacity and capability to change is very important in any organization because change is what helps us to survive. Culture is one of the landmarks to adaptability. Since change happens at different levels in the organizations, the benefits and drawbacks from individualism and collectivism are explained. Moreover, a discussion on the application of these two strong cultural views in particular organizations is made to show if research depicts well on the cultural factors that influence organizational change.
Fong Mun Yee; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1075-1087
Abstract
The study aims to let those who have altruistic impulses to know deeper about how marketing strategy can actually be applied on non-governmental organizations (NGOs). As there are misunderstandings that marketing is only available to corporates, some of the NGOs have lost their opportunities to raise ...
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The study aims to let those who have altruistic impulses to know deeper about how marketing strategy can actually be applied on non-governmental organizations (NGOs). As there are misunderstandings that marketing is only available to corporates, some of the NGOs have lost their opportunities to raise more funds and as a result help more people in need. For this purpose, the paper includes the study on how marketing strategies are being used by NGOs. Besides, the study of conventional marketing is also being written on paper in order to clear up the misunderstandings. This paper uses some of the organization’s examples to help provide discussion. Throughout the study, the formulae to formulate, implement and evaluate is the same. However, the ways to formulate make the differences as the purposes of NGOs and corporates are different. As a conclusion, this study will cause NGOs to realize the importance of marketing towards their mission and also their way to sustainability.
Teoh Shulyn; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1088-1109
Abstract
Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given ...
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Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given them the access to the new customers and new capital useful in global marketing. International retailers will face many challenges when they work outside their home country, such as, cultural differences, business negotiation patterns, rules and regulations and many more. This report includes other major factors that affect the international retailing.
Wong Fui Yeng; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1110-1121
Abstract
Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order ...
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Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order to gain more profit and bigger market share. This paper will be discussing the global retailers and their global franchise opportunities as well as the diverse offer and technology for global expansion. On the other hand, the challenges faced by global retailers in international expansion are also discussed in this paper. Lastly, it is important for global retailers to recognize on how to get the globalization right in order to be a successful global retailer.
Wong Ai Jean; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1122-1129
Abstract
The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business ...
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The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business in order to succeed not only by profit but also changing the world to be better. Besides that, this research also puts two companies into discussion on how they take CSR strategy to a different level that maximizes profit whilst having a strong standing position in the market.
Teoh Kae Nging; Rashad Yazdanifard
Volume 2, Issue 9 , September 2015, , Pages 1130-1140
Abstract
Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles ...
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Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles that have strong relationships with the growth of change. This research reviews the different leadership styles, including commanding, supportive, inspirational, logical, transformational, transactional and servant. Different leadership styles take up different kinds of roles and use different actions when implementing organizational change. In conclusion, this research concludes that different changing processes require different leadership styles.
Joel Wong Xie Zhe; Rashad Yazdanifard
Volume 2, Issue 6 , June 2015, , Pages 584-594
Abstract
Leadership and corporate culture are highly influential to each other in the corporate world. Effective leadership has developed organizations into new heights such as increased productivity, better quality workforce, higher profitability and so on. In relation to an effective leadership, neuroscience ...
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Leadership and corporate culture are highly influential to each other in the corporate world. Effective leadership has developed organizations into new heights such as increased productivity, better quality workforce, higher profitability and so on. In relation to an effective leadership, neuroscience is an effective tool for leaders to manage their organization through the discovery of the human brain and how neurochemicals in the human body drives human behavior. The procurement of such knowledge could aid leaders to cultivate a healthy corporate culture. This paper mainly talks about how neurochemicals in the human body helps leaders to cultivate a healthy corporate culture.
Lee Zhao Jian; Rashad Yazdanifard
Volume 2, Issue 6 , June 2015, , Pages 595-608
Abstract
Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comparing ...
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Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comparing five major modern trend advertising methods, which include internet ads, mobile app ads, video ads, stealth ads and outdoor digital ads. This paper mainly contributes to the marketers and advertisers. It not only allows the marketers or advertisers to recognize the incorrect ways of advertising, but also the characteristics of the modern trend ad methods. At the same time, it can greatly enhance the effectiveness of advertising. Moreover, the objective is introduced with the support of past findings. Also, major studies are used to support the effectiveness of every main modern trend ad method. At the end, the paper is discussed and concluded with the inferences made based on past research. Lastly, the authors look forward for future research to examine the question and resolve the seemingly ineffective ad methods.
Husna Hakimey; Rashad Yazdanifard
Volume 2, Issue 5 , May 2015, , Pages 444-456
Abstract
This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast ...
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This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast eating), has become such a popular trend in South Korea. This paper discusses and reviews the major characteristics of Korean culture, such as Kibun, Inhwa, influences of Confucianism and the power hierarchy, which influences the Korean businesses today (locally and internationally). Through these characteristics and the factors of the past and present day in Korean society and culture they had helped contribute to the success of Mokbong.
Lim Joey; Rashad Yazdanifard
Volume 2, Issue 5 , May 2015, , Pages 457-466
Abstract
As the world of business becomes more competitive because of globalization, Neuro-Linguistic Programming (NLP) is emerging as an effective tool that helps managers to learn and manage the firm in order that they may increase their competitiveness in the market. It is therefore no surprise that NLP in ...
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As the world of business becomes more competitive because of globalization, Neuro-Linguistic Programming (NLP) is emerging as an effective tool that helps managers to learn and manage the firm in order that they may increase their competitiveness in the market. It is therefore no surprise that NLP in a business context continues to grow rapidly, as NLP is increasingly becoming acknowledged as one of the best available sources of knowledge on people-skills. This is important, as employees are the most important asset of a firm so using NLP skills to maintain a good relationship with employees is crucial. Hence, the acquisition of NLP skills by the managers would make them successful.
Lim Woan Jinq; Rashad Yazdanifard
Volume 2, Issue 5 , May 2015, , Pages 467-480
Abstract
Researches have shown workplace Sexual Harassment (SH) as indeed a source of stress at workplaces. If he or she is a victim of SH, he or she is not the only one. Everyone has the rights to voice out, as we have our human rights. The purpose of this paper is to create an awareness of SH in workplaces ...
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Researches have shown workplace Sexual Harassment (SH) as indeed a source of stress at workplaces. If he or she is a victim of SH, he or she is not the only one. Everyone has the rights to voice out, as we have our human rights. The purpose of this paper is to create an awareness of SH in workplaces due to its impact on each victim’s health, psychologically and physically. Most of the victims keep it as secret in order to avoid embarrassment. Yet, these embarrassments then lead to a higher percentage of workplace sexual harassment. This paper has reviewed a total of 25 journal articles, regarding the percentage of workplace SH victims, the society’s stance on it, the characteristics of victims, the criterion to judge Sexual Harassment, the influences of SH perceptions, the influences for the intention of SH intervention, the consequences of SH on victims and the effects of implementing training and policies. In some employers’ point of view, the contribution of training and policies to prevent workplace Sexual Harassment incidents are small. Yet, these small contributions on the other hand create a domino effect in long term view and are better than no action taken. Therefore, companies should implement training and policies as one of the strategies to protect employees from experiencing SH incidents as well as to uphold the company’s reputation.
Ong Khai Lun; Rashad Yazdanifard
Volume 2, Issue 5 , May 2015, , Pages 481-488
Abstract
As the world evolved, people were not only able to grow and produce more crops but they have also found the ability to mass produce. With the ability to mass produce, people start to trade with traders that come from all over the world. All those exchange and trading activities are done through physical ...
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As the world evolved, people were not only able to grow and produce more crops but they have also found the ability to mass produce. With the ability to mass produce, people start to trade with traders that come from all over the world. All those exchange and trading activities are done through physical appearance of two or more people. In the 21st century, most businesses are beginning to be transacted online. Buyers no longer need to go out from the house and go through all the hassle just to buy certain products. Xiaomi took advantage of the changes of world of internet and succeeded. As Xiaomi grew bigger, other phone manufacturers saw the opportunity to be as successful as Xiaomi. This paper looks into the current phone purchase behavior of the consumers and how the behavior is able to create opportunity to the other phone manufacturers to copy Xiaomi’s success.
Ooi Wei Shen; Rashad Yazdanifard
Volume 2, Issue 5 , May 2015, , Pages 489-498
Abstract
The purpose of this paper is to study whether mobile payment is a better payment method compared to cash and credit. Mobile payment is an innovative way of paying our bill using our mobile devices. However, it has failed to live up to its expectation when it first introduced to the market decades ago ...
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The purpose of this paper is to study whether mobile payment is a better payment method compared to cash and credit. Mobile payment is an innovative way of paying our bill using our mobile devices. However, it has failed to live up to its expectation when it first introduced to the market decades ago with various of impeding factors like cost, complexity, lack of trust from the consumers as well as limited network externalities. Today, with the advance of technology, consumers’ demand for a faster and convenient payment method as well as the implementation of many merchants or companies, mobile payment is starting to replace conventional payment method. As a whole, this research paper concludes that mobile payment is going to replace cash and credit and to be successful globally in the near future.
