Volume 11 (2024)
Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2015)
Volume 1 (2014)
A Study of Future Prospect of Korean Cuisine in Two States of Selangor and Kuala Lumpur from Customer Decision Making Perspective

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 6 , June 2021, , Pages 401-446


  This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The ...  Read More

An Investigation on Malaysian Generation Y Shopping Resolution on Sports Shoes

Lily Yap; Rashad Yazdanifard

Volume 8, Issue 4 , April 2021, , Pages 237-278


  Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including sports shoes. Furthermore, there is lacking literature to examine ...  Read More

A Study of Malaysian High School Leavers’ Dilemma in Choosing Varsity Courses

Tony Nelson Winson; Rashad Yazdanifard

Volume 8, Issue 3 , March 2021, , Pages 156-184


  On an annual basis, data shows that there are numerous university and college students that fail to complete their courses and graduate with the intended degree or diploma in hand. The aim of this study is to explore the factors that influences the decision making of a student when it comes to choosing ...  Read More

The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market

Yap Lily; Rashad Yazdanifard

Volume 8, Issue 2 , February 2021, , Pages 103-113


  This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address ...  Read More

The Influence of Customer Perception in Selection of Korean Restaurant in Malaysia

JunWan Chee; Rashad Yazdanifard

Volume 8, Issue 2 , February 2021, , Pages 114-121


  Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the ...  Read More

Strategic Management Failures of “Dialog Axiata” and Recommended Strategic Approaches for Implementation

Sakunthala Thilini Alles; Rashad Yazdanifard

Volume 4, Issue 10 , October 2017, , Pages 1049-1062

  The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit findings, survey results, observational research and content analysis ...  Read More

The Underlying Reasons behind Xerox’s Strategic Management Failures and Possible Remedies that Could Have Been Implemented

Rana Muhammad Ahmar Habib; Rashad Yazdanifard

Volume 4, Issue 8 , August 2017, , Pages 796-810

  This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several management models are also applied in this article in order to examine ...  Read More

The General Review of Dualities Theory in Managing Organizational Change

Wong Mun Whye; Rashad Yazdanifard

Volume 2, Issue 10 , October 2015, , Pages 1312-1318

  This article is about how duality theory is perceived by leaders and how we should focus on its element. It is important because organization tend to underestimate the importance of dualities. This research will show that duality thinking provides us the knowledge to handle opposing values and appreciating ...  Read More

Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing

Ehren Lee Sze Tseng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1037-1047

  In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail ...  Read More

The Review of Physical Store Factors That Influence Impulsive Buying Behavior

Tan Rich Sun; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1048-1054

  The purpose of this paper is to study the factors that may influence impulsive buying behavior.  A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in ...  Read More

The Review of Content Marketing as a New Trend in Marketing Practices

Angel Wong An Kee; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1055-1064

  Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? ...  Read More

Managing Organizational Change and Resistance from an Individualist vs. Collectivist Perspective

Ng Choi Teng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1065-1074

  The current research paper looked into the concept of organizational individualism and collectivism and its effect on managing change. This paper focused on the factors underlying the concepts of individualism and collectivism that influence change to take place or be resistant to it altogether. Our ...  Read More

The Comparison between NGO Marketing and Conventional Marketing Practices from SWOT Analysis, Marketing Mix, and Performance Evaluation Perspectives

Fong Mun Yee; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1075-1087

  The study aims to let those who have altruistic impulses to know deeper about how marketing strategy can actually be applied on non-governmental organizations (NGOs). As there are misunderstandings that marketing is only available to corporates, some of the NGOs have lost their opportunities to raise ...  Read More

Globalization of Retailing and Related Cross Cultural Issues

Teoh Shulyn; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1088-1109

  Globalization has become progressively prominent in the early 21st century as many U.S-based companies look to grow by expanding their marketplace in other countries. Due to the saturated domestic market, many retailers have chosen to work outside of their home country because globalization has given ...  Read More

Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets

Wong Fui Yeng; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1110-1121

  Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order ...  Read More

The Review of Shared Value in Contemporary CSR Run by Two Successful Companies to Sustain the Business in Recent Years

Wong Ai Jean; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1122-1129

  The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business ...  Read More

The General Review of How Different Leadership Styles Cause the Transformational Change Efforts to Be Successful

Teoh Kae Nging; Rashad Yazdanifard

Volume 2, Issue 9 , September 2015, , Pages 1130-1140

  Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles ...  Read More

The Neuroscience of Effective Leadership; Cultivation of a Healthy Corporate Culture through Neurochemicals

Joel Wong Xie Zhe; Rashad Yazdanifard

Volume 2, Issue 6 , June 2015, , Pages 584-594

  Leadership and corporate culture are highly influential to each other in the corporate world. Effective leadership has developed organizations into new heights such as increased productivity, better quality workforce, higher profitability and so on. In relation to an effective leadership, neuroscience ...  Read More

Which Modern Trend Advertising Methods Are More Effective in Reaching Certain Outcome?: A Review on Internet Ads, Mobile App Ads, Video Ads, Stealth Ads and Outdoor Digital Ads

Lee Zhao Jian; Rashad Yazdanifard

Volume 2, Issue 6 , June 2015, , Pages 595-608

  Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comparing ...  Read More

The Review of Mokbang (Broadcast Eating) Phenomena and Its Relations with South Korean Culture and Society

Husna Hakimey; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, , Pages 444-456

  This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast ...  Read More

Can Neuro-Linguistic Programming (NLP) Be Used As Contemporary and Effective Skill for an Exceptional Manager in an Organization?

Lim Joey; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, , Pages 457-466

  As the world of business becomes more competitive because of globalization, Neuro-Linguistic Programming (NLP) is emerging as an effective tool that helps managers to learn and manage the firm in order that they may increase their competitiveness in the market. It is therefore no surprise that NLP in ...  Read More

The Alarming Trend of Sexual Harassment Occurrences in the Workplace and What Can Be Done

Lim Woan Jinq; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, , Pages 467-480

  Researches have shown workplace Sexual Harassment (SH) as indeed a source of stress at workplaces. If he or she is a victim of SH, he or she is not the only one. Everyone has the rights to voice out, as we have our human rights. The purpose of this paper is to create an awareness of SH in workplaces ...  Read More

How Could Xiaomi Success in Online Phone Purchase Persuasion Influence other Phone Manufacturer?

Ong Khai Lun; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, , Pages 481-488

  As the world evolved, people were not only able to grow and produce more crops but they have also found the ability to mass produce. With the ability to mass produce, people start to trade with traders that come from all over the world. All those exchange and trading activities are done through physical ...  Read More

Has Mobile Payment Finally Live Up to Its Expectation in Replacing Cash and Credit?

Ooi Wei Shen; Rashad Yazdanifard

Volume 2, Issue 5 , May 2015, , Pages 489-498

  The purpose of this paper is to study whether mobile payment is a better payment method compared to cash and credit. Mobile payment is an innovative way of paying our bill using our mobile devices. However, it has failed to live up to its expectation when it first introduced to the market decades ago ...  Read More