Reinvestigating Key Factors of Customer Satisfaction Affecting Customer Retention for Fast Food Industry

Omkar Dastane; Intan Fazlin

Volume 4, Issue 4 , April 2017, , Pages 379-400

  It is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction ...  Read More