Assessment of Extended E-S-Qual Model in an M-Commerce Setting

Omkar Dastane; Muhammad Ifwan Bin Md Jalal; Karthik Selvaraj

Volume 5, Issue 12 , December 2018, , Pages 923-954

  The research goal is to fill the current research gap by determining the service factors that influence M-commerce Apps customer satisfaction and loyalty in Malaysia by adopting e-service quality (e-SQ) model and relationship quality theories in the context of mobile commerce apps. A framework proposed ...  Read More