The Effects of Denison's Model of Organizational Culture on Customer Relationship Management (CRM): Case Study of Ministry of Sports and Youth in Iran

Fatemeh Abdavi; Hasan Fateh; Sajjad Pashaie

Volume 5, Issue 6 , June 2018, , Pages 461-472

  The term "Customer Relationship Management" occupied a major place in recent studies in the field of sport because of the important role it appears to play in business competitions. The purpose of this study was to analyze the effects of Denison's model of organizational culture on customer relationship ...  Read More