Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided

Asiya Hassan; Rashad Yazdanifard

Volume 6, Issue 8 , August 2019, , Pages 640-654

  This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals ...  Read More

A Review of the Role of Marketing in Recruitment and Talent Acquisition

Ahmad Alashmawy; Rashad Yazdanifard

Volume 6, Issue 7 , July 2019, , Pages 569-581

  In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track ...  Read More

Investigative Synopsis of Sony Inc.’s Strategic Management Issues / Failures and How to Overcome Them

Ammar Arshad; Rashad Yazdanifard

Volume 4, Issue 9 , September 2017, , Pages 917-936

  This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research ...  Read More

The General Review of the Leader’s Self Enhancement on the Organization

Teoh Kae Nging; Rashad Yazdanifard

Volume 2, Issue 12 , December 2015, , Pages 1497-1507

  One of the self-evaluating motives is that of self enhancement and it is a focus on making oneself happy and to maintain personal self-esteem. Leaders with a self enhancement bias are linked to low interpersonal relationships and low performance. People do not like to work with self-enhancers because ...  Read More

The Study of Vehicle Safety Aspects Influencing Malaysian Urban Consumer Car Purchasing Behaviour

Ng Ju Hung; Rashad Yazdanifard

Volume 2, Issue 8 , August 2015, , Pages 913-924

  As the amount of accidents on the road increases in tandem with the increase in the amount of cars on the road every year, vehicle safety aspect now plays the primary role which influences consumer choice when making a new vehicle purchase. In one of the research quoted by Koppel, (2008), the most ...  Read More