Asiya Hassan; Rashad Yazdanifard
Volume 6, Issue 8 , August 2019, , Pages 640-654
Abstract
This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals ...
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This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals with introductory aspects of marketing and advertising , the impact of marketing on customers’ behaviours and offers an overview of global marketing. This paper describes the marketing mishaps including Pepsi’s advertisement campaign featuring Kendall Jenner, IKEA’s Saudi Arabia product catalogue, Audi’s car commercial in China, Dove’s social media campaign, Boden’s catalogue and more recent Surf Excel India’s Holi advertisement. All these campaigns and advertisements landed the respective companies into controversies drawing serious public flak and online uproar against them. This article also largely examines the underlying causes behind these controversies and offers broad guidelines and thumb rules to avoid such controversies. Finally, this research article concludes by summarily outlining the key contours and takeaways of the entire research paper.
Ahmad Alashmawy; Rashad Yazdanifard
Volume 6, Issue 7 , July 2019, , Pages 569-581
Abstract
In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track ...
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In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process.
Ammar Arshad; Rashad Yazdanifard
Volume 4, Issue 9 , September 2017, , Pages 917-936
Abstract
This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research ...
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This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research paper data gathered form secondary data sources i.e. Annual reports, Journal articles, Book, newspaper articles etc. which are properly declared in “Reference” section. The rational decision for choosing Sony as a research study for this paper is that they have been market leaders and pioneered many markets, however due to lack of ambition and strategic planning failure the company is now on verge of bankruptcy. Towards the end this research paper has given some strategic direction recommendations for the board of directors of Sony Inc. which will help Sony to revive themselves from current position and restore their brand to former glory.
Teoh Kae Nging; Rashad Yazdanifard
Volume 2, Issue 12 , December 2015, , Pages 1497-1507
Abstract
One of the self-evaluating motives is that of self enhancement and it is a focus on making oneself happy and to maintain personal self-esteem. Leaders with a self enhancement bias are linked to low interpersonal relationships and low performance. People do not like to work with self-enhancers because ...
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One of the self-evaluating motives is that of self enhancement and it is a focus on making oneself happy and to maintain personal self-esteem. Leaders with a self enhancement bias are linked to low interpersonal relationships and low performance. People do not like to work with self-enhancers because they come across as egotistical, hostile, insensitive and lacking empathy; this result in poor relationships which then leads to poor performance. However, the self-enhancing leader could also help to encourage the growth of an organization. This research reviews the several effects of self enhancement on leaders. In conclusion, self-enhancing leaders who focus on self enhancement could be effective leaders if applied in the right situation.
Ng Ju Hung; Rashad Yazdanifard
Volume 2, Issue 8 , August 2015, , Pages 913-924
Abstract
As the amount of accidents on the road increases in tandem with the increase in the amount of cars on the road every year, vehicle safety aspect now plays the primary role which influences consumer choice when making a new vehicle purchase. In one of the research quoted by Koppel et.al, (2008), the most ...
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As the amount of accidents on the road increases in tandem with the increase in the amount of cars on the road every year, vehicle safety aspect now plays the primary role which influences consumer choice when making a new vehicle purchase. In one of the research quoted by Koppel et.al, (2008), the most important aspect which influences a consumer's choice of vehicle was safety. The aim of this study is to fine out: 1) describe the thoughts of Malaysian consumers about the safety level of their vehicle, 2) describe the type of vehicle safety system consumers are putting an emphasize on, and 3) describe what are the top three advanced vehicle safety system preferred in their cars.