Original Research
The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand

Héla Ben Ammar; Feten Ben Naoui; Imed Zaiem

Volume 2, Issue 6 , June 2015, Pages 499-516

Abstract
  The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand. An empirical study conducted in the agribusiness sector revealed ...  Read More

Case Study
Investigating Capital Mobility and Saving- Investment Relationship: Case Study of MENA Countries

Mansoor Mahini Zadeh; Elahe Mahmoodi; Majid Mahmoodi

Volume 2, Issue 6 , June 2015, Pages 517-526

Abstract
  This paper determines the degree of capital mobility and saving- investment association by using the Feldstein- Horioka (1980) approach among Middle East and North African (MENA) countries during 1990-2011. According to the Feldstein- Horioka hypothesis, in a country with high degree of capital mobility ...  Read More

Original Research
Effects of Exports and Investment on the Economic Growth in Syria

Adel Shakeeb Mohsen

Volume 2, Issue 6 , June 2015, Pages 527-537

Abstract
  This study attempts to test the effect of exports and investment on the Syrian economy over the period 1960-2010. The cointegration test indicates that GDP is positively and significantly related to exports and investment. The Granger causality test indicates unidirectional causality relationship running ...  Read More

Original Research
Investigating the Effect of Capital Structure and Growth Opportunities on Earnings Management

Mahmoud Nozarpour; Hamid Norouzi

Volume 2, Issue 6 , June 2015, Pages 538-546

Abstract
  The main goal of this study is to investigate the effect of capital structure and growth opportunities on earnings management in companies accepted in Tehran securities exchange during 2008 to 2013. Before data analysis, Chow test was applied to determine the appropriate model to estimate parameters ...  Read More

Case Study
The Effect of Implementing Core Banking Services on Profitability: Case Study of All Branches of a Private Bank in Mashhad

Mansour Dehghan; Mahdi Ghafoorifard; Babak Shamsi; Seyed Hamid Seyed Heydari

Volume 2, Issue 6 , June 2015, Pages 547-557

Abstract
  Recently, the growth of information technology and increasing competition among banks has considerably affected attracting customers. Banking industry has made great changes to transform into the core banking. The present study aims to assess the effect of the implementation of core banking services ...  Read More

Case Study
Strategic Analysis of Business Portfolios: Case Study of Chabahar Fishery Cluster

Amin Reza Kamalian; Meisam Ghasemnezhad

Volume 2, Issue 6 , June 2015, Pages 558-570

Abstract
  Today, competitive advantages of businesses with various products are dependent on a competitive analysis and developing a relevant strategy. One of the effective frameworks by which one can assess business portfolios is the General Electric (GE) Matrix, which itself focuses on two aspects namely market ...  Read More

Original Research
The Relationship between Institutional Ownership with the Current Financial Performance of the Firms Listed in Bombay Stock Exchange

Narges Mohseni Dehkalani; Asghar Asadi; Hamid Reza Kordlouie

Volume 2, Issue 6 , June 2015, Pages 571-583

Abstract
  In economically developed countries, numerous studies have been conducted on the effect of institutional ownership on firm performance. Because of the importance of this research subject, we plan to examine the institutional ownership in Bombay Stock Exchange in terms of the current performance during ...  Read More

Conceptual Paper
The Neuroscience of Effective Leadership; Cultivation of a Healthy Corporate Culture through Neurochemicals

Joel Wong Xie Zhe; Rashad Yazdanifard

Volume 2, Issue 6 , June 2015, Pages 584-594

Abstract
  Leadership and corporate culture are highly influential to each other in the corporate world. Effective leadership has developed organizations into new heights such as increased productivity, better quality workforce, higher profitability and so on. In relation to an effective leadership, neuroscience ...  Read More

Conceptual Paper
Which Modern Trend Advertising Methods Are More Effective in Reaching Certain Outcome?: A Review on Internet Ads, Mobile App Ads, Video Ads, Stealth Ads and Outdoor Digital Ads

Lee Zhao Jian; Rashad Yazdanifard

Volume 2, Issue 6 , June 2015, Pages 595-608

Abstract
  Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comparing ...  Read More

Conceptual Paper
Electronic Customer Relationship Management: Opportunities and Challenges of Digital World

Hamid Sadeghi Rad; Mojtaba Ghorabi; Mahdi Rafiee; Vahid Sadeghi Rad

Volume 2, Issue 6 , June 2015, Pages 609-619

Abstract
  Management information systems (MIS) considerably changed business processes. According to this, Electronic customer relationship management (ECRM) emerged in conjunction with evolution of traditional customer relationship management in e-business contexts. In an analogy, Electronic customer relationship ...  Read More