International Journal of Management, Accounting and Economics
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Volume 2, No. 11, November 2015 Pages: 1379 - 1392
Clarifying the Role of Cooperation Networks in New Product Development (NPD)
Habibollah Salarzehi, Maryam Rashki, Mino Heydari
The significant role of small and medium enterprises in the economy of developing countries has led researchers to search for ways to create efficiency and advantages for the firms in the process of economic and industrial development. Thus, new product development has always been important for managers and business owners. Given the limited funding for research and development in small and medium businesses, maintaining a competitive advantage and new product development of the network has been offered as solutions. Therefore, in this paper, it is tried to explain cooperation networks and their advantages in new product development of small and medium firms with a descriptive method and study the research carried out.
New product development (NPD), SMEs, Cooperation Networks.
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