The Review of Mokbang (Broadcast Eating) Phenomena and Its Relations with South Korean Culture and Society

Document Type: Original Research

Authors

1 Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia

2 Cardiff Metropolitan University UK, Westminster International College, Subang, Malaysia

3 Center of Southern New Hampshire University Program, Help College of Art and Technology, Kuala Lumpur, Malaysia Abstract

Abstract

This research paper focuses on how the South Korean culture and society plays a major role in not just in the personal lives of the Koreans but in the business sector too. By understanding the South Korean culture, it gives us an idea and understanding of why such a phenomena, like Mokbong (broadcast eating), has become such a popular trend in South Korea. This paper discusses and reviews the major characteristics of Korean culture, such as Kibun, Inhwa, influences of Confucianism and the power hierarchy, which influences the Korean businesses today (locally and internationally). Through these characteristics and the factors of the past and present day in Korean society and culture they had helped contribute to the success of Mokbong.

Keywords


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