Document Type : Original Research

Authors

1 Assistant Professor of Marketing, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran

2 Master of Business Administration, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran

Abstract

Moving toward an open and competitive economy requires developing and supporting private sector and establishing small and medium-sized enterprises. This movement requires education, establishing job infrastructure, and knowledge transfer facilities in order to increase small and medium-sized businesses and also to develop entrepreneurship. These enterprises have affected world economy through four channels, i.e. entrepreneurship, innovation and change in technology, dynamism of industry, and eventually, creating job opportunities and increasing income. In the current study, the researcher tries to answer the question that “whether the innovation and marketing abilities, managers’ education, and work experiences have led to an improvement in small and medium-sized enterprises’ performances?” This research is performed using descriptive-survey method. The required information was collected by questionnaire, and descriptive and analytical statistical methods were employed in order to analyze the data by using SPSS. The results of the study indicated that there is a significant and positive relation between the innovation and marketing abilities, managers’ education, work experiences and the performance of small and medium-sized enterprises.

Keywords

Aramanesh. (2006). The Origin of Problems and the Capability of Quick and Entrepreneur Plans. Journal of Saderat Bank, Vol. 39, pp. 10-15.
Javanmard, H., & Gorgin, T. (2012), Reviewing the Relationship between Entrepreneurial Approach and Marketing Inn ovation with SMEs Performance, paper presented in The Fourth National Conference of Iranian Innovation Engineering and Management, Tehran.
Dolatabadi, R., & Fatemi, L. (2012) Analysis of the Effectiveness of Innovation Abilities on Enterprises Performance in Detergent Industries Based on Structural Equation Modeling, paper presented in the First National Conference of Industries Management and Systems, Islamic Azad University, Najaf Abad.
Safara, F., Dastranjmoghani, N., Heidarinejad, E., & Naderi, K. (2003), The Development Centers of Information Technology: Dimensions and Challenges, paper presented at the Ninth Annual Conference of Iran Computer Society, Sharif University, Tehran.
Tabatabayi, S., & Azhdari, A. (2008). Supporting Policies of Small Industries in Iran with Increasing Exporting Potential Approach. Tehran: Research Center of Parliament.
Malekinejad, A. (2006). Analysis of Small and Medium-sized Enterprises Role in EconomicDevelopment. Rahbord-e Yas Journal, issue 8.
Iran Statistical Center. (2010). Survey Results of Industrial Workshops with 10-49 Employers.
Nasehifar, V., & Yarahmadi, M. (2011). Pathology and Prioritization of Government Supports from Small and Medium-sized Enterprises. Business Reviews, Vol 51, pp. 98-112.
Cohen, W., & Levinthal, D. (1998). Absorptive Capacity: a New Perspective on Learning and Innovation. Administrative Science Quarterly, Vol 35, p.1.